Privacy Policy

April 2026

General

baseplay.co (referred to hereafter as Baseplay, "we, "us", and/or "our") provides this Privacy Policy to describe how we collect, use, and share the information of individuals who visit our website baseplay.co (hereafter referred to as the "website"). This policy further describes how we utilize any related services.

The Company knows that you care about how your information may be used or shared and we are committed to ensuring it is kept secure and used carefully and within the confines of applicable United States privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), where applicable. This Privacy Policy is intended to comply with those laws.

Below you will find a summary of how and why we collect and use your data, who we share it with, and what we are doing to make sure your data is safe and secure.

Use and Treatment of Information

The Company informs the user that any information resulting from visiting its website or contracting its Products and Services will result in related Personal Data being included in an automated file as part of its automated processing system. For this end, you as the user express consent to such treatment.

The Company may use aggregated personal information (non-identifiable) to improve and adapt the service to the needs of the user. This statistical compilation of non-identifiable information may be used or provided to others for marketing purposes, advertising and research. The main goal of the Company in collecting personal information is to provide you, the user, with the most personalized experience possible. Information collected about you enables us to deliver content and advertising more relevant to you, and in turn a better service. Only the Company has access to the individual accounts. The Company may also do research on demographics, interests and behavior based on the information you provided during the registration process, on order forms, during a promotion, as well as information from our server log files or surveys. We do this to better understand and serve our users.

This research is compiled and analyzed in aggregate bases and the Company may share this aggregated data with advertisers, researchers and other businesses. From time to time, the Company may use your personal information to send you information about our products and services or other products and services that may be of interest to you. You can unsubscribe from this mailing list by emailing us at dpo@aptivafitness.com. The Company is the sole owner of information collected on the service. We will not sell, share or rent this information to others in any way that varies from what we specified in this policy. The Company maintains appropriate safeguards to insure the security, integrity and privacy of Personal Data in its possession. However, as effective as these measures may be, no security system is impenetrable. We cannot guarantee the security of our database, nor can we guarantee that the information you provide will not be intercepted while being transmitted to us through the Internet.

AI Coach Memory and Contextual Processing

As part of the AI Coach functionality, the Company may implement systems designed to retain and utilize contextual "memory" in order to improve the relevance, continuity, and personalization of user interactions. This may include the processing of user-specific data such as workout activity, hydration levels, mood tracking, weight history, behavioral patterns, and onboarding information. This contextual data is used to enable the AI Coach to better understand user preferences, provide tailored responses, and deliver a more adaptive and individualized experience over time. By using the AI Coach, you acknowledge and consent to the creation, storage, and use of such contextual memory for these purposes.

AI Conversation Storage, Retention and Summarisation

Interactions between users and the AI Coach may be recorded and stored for purposes including service functionality, contextual continuity, system improvement, and quality assurance. Such conversations may be retained for a limited duration, typically up to thirty (30) days, after which they may be permanently deleted. The Company may, where appropriate and legally permissible, generate and retain summarized or derived versions of such interactions in order to preserve contextual understanding while minimizing data retention. These summaries may continue to inform future AI interactions even after the original conversations have been deleted. By using the services, you acknowledge and consent to such storage, retention, deletion, and summarisation practices.

AI-Driven Profile Modifications and Personalisation

The AI Coach and related systems may utilize collected data and interaction history to generate, recommend, or automatically apply updates to your user profile, including but not limited to adjustments to workout plans, preferences, or tracked metrics such as mood and weight. These modifications are intended to enhance personalization and improve the effectiveness of the services. However, you acknowledge that such updates are generated through automated processes and may not always reflect accurate, complete, or appropriate information. You retain the ability to review and modify your profile data where such functionality is available. The Company shall not be liable for any consequences arising from AI-generated or AI-assisted profile modifications.

Limitations of AI Context and Memory Accuracy

While AI memory and contextual processing are designed to enhance user experience, the Company does not guarantee the accuracy, completeness, or reliability of any stored contextual data, summaries, or inferred insights. AI systems may rely on incomplete, outdated, or inferred information and may generate outputs based on probabilistic models rather than verified facts. You acknowledge that the AI Coach may misinterpret, omit, or inaccurately represent contextual information, and you agree not to rely solely on such outputs for decision-making purposes.

User Responsibility for AI-Generated Insights and Adjustments

You acknowledge and agree that any recommendations, insights, or profile adjustments generated by the AI Coach are provided for informational and convenience purposes only. You remain solely responsible for reviewing, verifying, and determining the appropriateness of any such outputs before acting upon them. The Company does not assume responsibility for any decisions made, actions taken, or outcomes experienced based on AI-generated content, including but not limited to fitness, health, or lifestyle decisions.

Information We Collect

Information collected by the servers: For operational purposes and quality assurance, we take note of whether you use and, where appropriate, how you use the information and services we provide. For example, we record the service traffic patterns and store user access information, such as IP address, mobile device information, OS, browser, etc, on site files (logs). The Company’s servers automatically collect certain non-personal information, such as which pages each user visits and the domain name of the visitors. We use this information for various purposes including internal review, traffic evaluation or adjusting information to individual visitors. A statistical compilation of this non-personal information may also be used and provided to others for marketing purposes, advertising or research.

Use of cookies: Every user visiting the website might receive a single cookie. A cookie is a small file that websites write to the hard disk drive of your computer when you visit them. A cookie file can contain information such as the ID that the site uses to track the pages you’ve visited. A cookie cannot read data from the hard disk drive of your computer or read cookie files created by other sites. We use cookies to keep an account of the traffic patterns of users. When you register, we use a cookie to store a unique ID. We use this ID to anonymously identify you in our database and to track the pages that you visit on the service, to determine initial usage versus repeat usage and to help target advertisements based on user interests. Cookies can also help us make adjustments to fit your interests and preferences. Some of our business partners may use cookies on the service (for example, advertisers). However, we have no access or control over these cookies. You may refuse cookies in your browser leaving them inactive. However, The Company requires cookies for access.

Personal information required by the Company in order to understand you and your needs: We primarily know you through the information you provide when you register to access the service. The Company requests that you provide personal information to enhance your experience on the service. During the registration process, the Company asks for your name, email address, your city and country. You can correct or change information in your profile at any time.

How We Share Your Information

The Company will not sell or rent Personal Data for money. The Company may share your personal information only when:
you authorize us to share this information,
we need to share this information to provide you a service you have requested,

you have been required by court order or law, or to protect the property rights or other rights of The Company. Your Personal Information may be shared with third parties if we consider that this is necessary to prevent, investigate or take action regarding illegal activities or violations of the law or terms of service. The Company may share Personal Information with partners, subsidiaries or affiliates under confidentiality agreements who may use the Personal Information for marketing, advertising and research.

We may transfer your Personal Information if the Company merges or consolidates with another company. If this takes place, you will be notified of such transfer before performing it. If you have given us your Personal Information, you give your express consent for the use and processing of your Personal Information as described above.

How We Protect Your Information

We have implemented commercially reasonable managerial and technical safeguards designed to protect your personal information from accidental loss or unauthorized access, use, alteration or disclosure. We cannot guarantee that unauthorized third parties may not breach these safeguards at any time, and we accept no liability for such events. You acknowledge that you provide your personal information at your own risk.

Data Subject rights

1 Right of Access by the Data Subject
You have the right to access your own Personal Data through the platform, as well as the right to request a copy of your personal data that is maintained and processed by our company.

2 Right of Rectification/Correction
You have the right to request the correction of any incomplete and / or inaccurate Personal Data we hold for you.

3 Right to Erasure/Deletion
You have the right to request the deletion of Personal Data, subject to certain exemptions under the regulations and the law.

4 Right to Object
You have the right to oppose the processing of your Personal Data at any time and for reasons related to a specific situation, unless there are compelling legitimate reasons for processing that override your interests, rights and freedoms.

5 Right to Restriction of Processing
You reserve the right to request the restriction of processing on your Personal Data, in certain circumstances, so that we may no longer process the specified Data until the restriction is lifted (for example, the data have been corrected).

6 Right to Data Portability
You have the right to request the transfer of your personal data, which you have provided to our company. These data will be given to you in a format that is structured, widely used and machine-readable and, in certain cases you may also have the right to request for us to send the Data to another organization, provided that such a transfer is technically feasible.

7 Right to Object and Automated Individual Decision-Making (Including Profiling)
You have the right to request that we do not make any decision, regarding you, solely on the basis of automated processing, including profiling, only in the case that this decision has legal or significant consequences on you.

8 California and other U.S. States--Right to Opt-Out of Sale or Sharing for Cross-Context Behavioral Ads or Targeted Ads
We do not sell your Personal Data for money. However, if you reside in California, Connecticut, Colorado, Utah, or Virginia you have the right to opt-out of sharing of your Personal Data for purposes of cross-context behavioral advertising or targeted advertising.

9. California and other U.S. States—Right to Avoid Discrimination.
If you reside in California, Connecticut, Colorado, Utah or Virginia, you have the right to not be discriminated against in response to any rights request.

10 Right to Appeal.
You have the right to appeal to us concerning any decision that we make regarding your privacy rights.

To make a rights request as described above, or for other questions regarding how we collect and use Personal Data, please contact us by sending an email to dpo@aptivafitness.com.

Compromise of Personal Information

In the event of a data breach involving personal information, the Company will notify affected users as required under applicable United States laws, including state-level breach notification laws such as California law where applicable.

Choices Regarding Your Information

You have choices regarding your information, including opt-out rights and data deletion rights as described above. If you choose to exercise these rights, we may not be able to provide certain services.

Children’s Privacy

The Company does not knowingly collect personal information from anyone under the age of 18. If we discover such data has been collected without consent, we will delete it promptly.

Links to other sites

We are not responsible for the privacy practices of third-party websites.

Notifications

We may send service-related notifications via email or platform messages. By using the service, you agree to receive such communications.

Amendments to Our Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be communicated where required.

Contact Us

For questions contact: dpo@aptivafitness.com

Definitions

Data controller:IVT Innovexa Technologies Ltd the entity determining purposes of data processing.
Fitness V2 is the services owned by Streamcore Media Inc. referred to in the terms of service (referred to hereafter as the "Company", "we, "us", and/or "our")
Personal Data: information relating to an identifiable individual.